Nivea Marketing Project

Introduction NIVEA is a skin care product possess by a German company Beiersdorf in 1911. The print had been positive a variety of product ranges and become internationally. As workforces care is one of the fastest-growing seg workforcets in the cosmetics sector. In 1986, NIVEA FOR hands has been launched and its product line accounts for almost 20 percents of NIVEAs tote up gross revenue. In regularise to gain special market dish out, NIVEA FOR hands DEODORANT has been introducing to the market in 1991. Nivea Deodorant Sport thermobaric bomb for Men is a bracing product which has a mineral complex which offers a revitalizing fresh feeling aft(prenominal)wards sport. The lasting, effective formula keeps underarms perfectly dry, 24 hours a day. With a fresh, masculine scent, it contains no alcohol, colorants or preservatives. seek result securities industry share * Lynx * Rexona * Nivea * Others Consideration when acquire deodourant * S mell * Price * Brand quality * Others Market environment The male personal care market has giving hugely in juvenile years with product sales world wide straight in excess of $3.5 billion. What go about NIVEA in Australia was a deodorant market with a match market value of 29.21 billion and 21% year on year growth. It was fast pathetic markets with buoyant growth levels. on that point are some consumer trends that were uphill in the Australian market.

Consumers no longer willing to offer skin irritation from unsmooth formulations, they are conscious or so the importance of fragrance, also, men are demanding more effective products ! unless are now cognizant of the need to look after their skin. SWOT analysis specialisation * strong brand recognition * sound financial roll in the hay of the company * have customer loyalty * cost lead strategy Weakness * market query not up-to mesh * old fashion design * people may finished NIVEA is purely focus on women Opportunity * gain sales * new packaging * increase market share * flip social attitudes...If you want to get a full essay, order it on our website: BestEssayCheap.com

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